Our Mission

Our mission is to empower hotel sales professionals with the skills, confidence, and commercial intelligence needed to thrive in a competitive hospitality landscape.

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E-learning Platform Overview

Built exclusively for the hospitality industry, Hotel Sales Guide bridges the gap between traditional reactive selling and modern, profitability-driven commercial strategy.

  • Short, focused lessons (20-30 min)

  • Mix of video + podcast + infographics + case studies

  • Practical application after each module

  • Certification-driven progression

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Perfect for every level of hotel commercial talent

  • 100% hospitality specific content

    Every example, case study, and tool comes from the real hotel environment

  • Profit-driven mindset at the core

    Go beyond closing deals. Own your impact on Total Revenue and GOP

  • Immediately applicable to your daily routine

    Fit learning into your workday. Short, interactive lessons built around your busy schedule

A word from the Founder

Welcome to Hotel Sales Guide.

Hospitality sales has been my passion for more than 15 years. Throughout my career, I have had the privilege of working with hotels, brands, and commercial teams across EMEA, helping drive revenue growth, develop sales talent, and build lasting client relationships.

The idea for Hotel Sales Guide was born during my Executive MBA at Les Roches. As part of my applied research project, I explored the relationship between employee onboarding, retention, and long-term business performance in the hospitality industry. One finding stood out consistently: organizations struggling with retention and employee engagement often lacked structured, practical training programs that helped people succeed from day one.

At the same time, I reflected on my own experience in hotel sales. Too often, talented professionals are expected to deliver results without access to practical guidance, proven frameworks, or consistent onboarding. Much of the industry’s knowledge remains locked in individual experience rather than being shared, documented, and scaled.

Hotel Sales Guide was created to help bridge that gap.

This platform is the digitalization of the knowledge, lessons, successes, and challenges I have accumulated over 15+ years in the commercial side of the hotel business. Every course, handbook, template, and tool has been designed to make the lives of hospitality sales professionals easier and to provide practical resources that can be applied immediately in the workplace.

Thank you for being part of this journey.

Lyudmila Kiseleva
Founder, Hotel Sales Guide
“Commercial Excellence, Simplified”

FAQ

  • What is the Hotel Sales Guide?

    A premium e-learning platform focused on sales excellence, revenue strategy, account management. A community for hotel commercial professionals.

  • Who is Hotel Sales Guide designed for?

    Sales teams, Revenue Managers, Commercial Directors, GMs and anyone responsible for driving hotel commercial performance.

  • Is platform affiliated with any hotel group?

    No. HSG is not affiliated with any hotel brand, management company or OTA. This means the guidance is objective, practical and applicable across all property types and markets.

  • Do I get a certificate?

    Yes. Passing the quiz at the end of each module (score of 90% or above) unlocks a completion certificate. Certificates are downloadable as PDFs and can be shared on LinkedIn directly from your profile.

Social proof: reviews

5 star rating

Strong, practical foundation for modern hotel sales prosp...

Deepti Bharti

A key strength is the focus on qualification discipline - understanding which prospects are worth pursuing and which should be deprioritized or removed from ...

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A key strength is the focus on qualification discipline - understanding which prospects are worth pursuing and which should be deprioritized or removed from the pipeline. This helps ensure that sales effort is directed toward accounts with genuine revenue potential rather than spread too thin across unqualified leads. The content also highlights the value of multi-channel engagement, reinforcing that effective prospecting requires a combination of email, phone, LinkedIn, and CRM-driven follow-up rather than reliance on a single method. This reflects how modern B2B hotel sales actually operate, where responsiveness and timing often matter as much as the message itself.

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