Segmentation Deep Dive
Learn about all primary hotel segments: what each of them needs, how they book, and how much they're worth.
Understand Your Product
Through a structured product analysis, you'll uncover the attributes that genuinely set your hotel apart from the competitive set.
Rate Strategy Basics
An introduction to the core principles of hotel room pricing, rate structures and how to optimize them across segments and booking windows.
About the course
Not all guests are created equal and the best hotel salespeople know exactly who they're selling to and why their property is the perfect fit. This module takes you through the key market segments unpacking what drives each guest's booking decisions and how to tailor your pitch accordingly. You'll explore rate strategy basics, learning how segmentation shapes your pricing architecture and how to defend rates with confidence. Finally, you'll conduct a structured deep-dive into your own property to identify the USPs that genuinely set you apart. Know your product. Own your pitch.
Curriculum
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1
Market Fit: Segments & Product Mastery
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(Included in full purchase)
Segmentation Basics
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(Included in full purchase)
Deep Dive into Hotel Segments
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(Included in full purchase)
Understanding Your Product
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(Included in full purchase)
Rate Strategy Basics
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(Included in full purchase)
Final Exam
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(Included in full purchase)
Find your most valuable segments. Start now.
Learn how to identify, prioritize and target the guest and account types that drive the most revenue for your hotel.
$175.00